Software of Excellence was founded in New Zealand in 1989 and is now recognised as the market-leading provider of dental practice management software.


Software of Excellence was established in New Zealand in 1989. In 2007, we became a Henry Schein company, and subsequently became part of the Henry Schein One ecosystem. We believe that when your technology works as one, your team can work smarter and faster while improving each step of the patient experience. The secret to running better dental businesses lies in the data held by practices. Analysing this data reveals the dramatic differences between good and great practices in relation to certain key performance indicators. By helping practice owners understand what’s really going in their practice, our software has changed the practice management landscape. And, by adding dedicated consultants to support our customers, we’ve been able to improve clinical and business outcomes far beyond expectations.


The journey so far...

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Software of Excellence is born


EXACT V4 Charting and basic appointment book put EXACT on the map


Software of Excellence arrives in the UK


The company grows and moves to Branden Oast House with 6 employees ; acquired Vamp Dental


EXACT V6 Char remake


PLC went public with a turnover 10m NZD; acquired Dental Systems Design and Clockwork


EXACT V8 Contact lists and queries; SMS


1000Th UK Customer; acquired The Advance Group (Advance, Compudent)


EXACT V9 3D Charting


EXACT V10 Examine Pro; UDA Manager; Recall manager; presentation manager


Moved to Eclipse House Maidstone with 70 employees


Became part of Henry Schein


THRIVE consultancy services launched, boosting practice performance; sent 227,000 test messages to patients Via EXACT


Became market leader with 4500 customers


EXACT V11 Recall Automation; Workflow Manager; Quick Charting sent 21.5 million text messages to patients Via EXACT


Moved to Medcare House, Gillingham with 116 employees; gained our 6000 customers; sent 969,000 letters to patients via East post


Launched EXACT V12 putting marketing automation and return on investment analysis at the fingertip of practice managers and owners


Introducing the Customer Success Programme helping customers unlock the true potential of their business and getting the most out of their partnership with Software of Excellence


EXACT V13 is launched helping practices to optimise their patient experience at every touchpoint; increasing patient loyalty and retention

Corporate Responsibility

Software of Excellence actively contributes to the communities in which we operate. This includes respecting the needs of employees, investors, customers, suppliers, regulators and other stakeholders.

In the UK, we established a volunteer fundraising team known as the ‘Angels of Excellence’. Since its inception, the team has sponsored and supported a number of community projects and local initiatives.


We are also proud to sponsor global charities in the dental sector, including:

  • Burmadent – which provides dental care to orphans at the Mein Thauk orphanage in Burma
  • Dentaid – which works to create a world where access to appropriate primary oral health care services is a reality not just a dream


Join the Customer Success Programme

And start your own journey towards maximum practice performance. Open to all SOE customers and included within your existing service fees, our award-winning Customer Success Programme ensures you get the most out of your investments with SOE, and hit your business growth targets.

Your dedicated Customer Success Consultant will work with you to identify opportunities within your practice, set realistic targets and show you how to monitor and achieve your goals. We have a team of experts in practice growth, workflow efficiency and patient experience on hand, ready to help you and your team.


of practices on the programme grow their private revenue, with 42% of these growing by more than 50%.
Chair Time Utilisation achieved by top performing practices on the Customer Success Programme.
of practices on the programme would highly recommend it to their peers.